What is bioavailability and why does it matter for supplements?
Bioavailability is the proportion of an ingested compound that reaches systemic circulation in an active form and becomes available to target tissues. A supplement with 100% label accuracy can still deliver widely different clinical effects depending on how much of the active compound actually reaches your cells. A 500mg capsule of ashwagandha extract with 5% bioavailability delivers 25mg of active compounds to systemic circulation. The same dose with 40% bioavailability delivers 200mg. This eight-fold difference explains why identical label doses can produce completely different clinical outcomes across different product formulations.
Moodeys is a organic supplement brand, that uses HPMC vegetable cellulose capsules, whole-food-derived vitamin sources and recommends empty stomach consumption to optimise absorption. USDA/EU/UK Certified Organic from the Soil Association and WFCFO, GMP/ISO UK manufactured.